Noto “Mottainai” Gelato

If you’re on the hunt for a new local ice cream, check out Noto “Mottainai” Gelato (能登のもったいないジェラート). The Japanese phrase もったいない means a variety of things depending on context, but in this case, it means “What a waste!” Why name an ice cream this? Anamizu’s Noto Wine, which prides itself on creating little waste and using most parts of the grape to make wine, has teamed up with Malga Gelato to create a gelato that uses the skin of wine grapes so as not to waste them.

Image from Malga Gelato

According to the Kanazawa Keitai Shimbun, the gelato was created during a campaign to reduce material waste during the wine-making process.  The result is a rich, creamy vanilla gelato with hint of red wine and a jam-like paste of Yama Sauvignon grape peels mixed in. I love trying unusual ice cream flavors, and I really enjoyed this. It’d be great served as a classy dessert after a homemade Italian meal. According to the article linked above, 6000 units have been sold  as of 15 April.

Price: 262 yen
Availability: Ishikawa Prefectural Circle Ks and Sunkus; Noto and Nonoichi Malga Gelato shops; department stores; and large grocery stores. According to the Kanazawa Keizai Shimbun, over 180 locations prefecture-wide stock this gelato.*
Size: 90 mL
Calories: 135

Additionally, Fusion 21, the cafe in the 21st Century Museum of Art in Kanazawa, has started serving two desserts that use the Mottainai Gelato: the fancifully named “Marriage of Noto’s Blessings (「能登の恵みのマリアージュ」), 787 yen, and the Mottainai Parfait (「Mottainaiパフェ」), 472 yen.

Press Releases
Kanazawa Keizai Shimbun
Malga Gelato

*I’ve personally spotted it at the Anamizu and Wajima Circle Ks and at the Anamizu Dontaku.

Leah Zoller is a second-year CIR in Anamizu and the current editor of this blog. She aspires to be a weird-ice-cream connoisseur. 

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