If you’re on the hunt for a new local ice cream, check out Noto “Mottainai” Gelato (能登のもったいないジェラート). The Japanese phrase もったいない means a variety of things depending on context, but in this case, it means “What a waste!” Why name an ice cream this? Anamizu’s Noto Wine, which prides itself on creating little waste and using most parts of the grape to make wine, has teamed up with Malga Gelato to create a gelato that uses the skin of wine grapes so as not to waste them.
Image from Malga Gelato
According to the Kanazawa Keitai Shimbun, the gelato was created during a campaign to reduce material waste during the wine-making process. The result is a rich, creamy vanilla gelato with hint of red wine and a jam-like paste of Yama Sauvignon grape peels mixed in. I love trying unusual ice cream flavors, and I really enjoyed this. It’d be great served as a classy dessert after a homemade Italian meal. According to the article linked above, 6000 units have been sold as of 15 April.
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